Follow the Yellow Brick Road

Remember the advice that the Munchkins gave Dorothy about the best way to get to OZ? It was simple, right? “You just follow the Yellow Brick road.”

Firms and organizations often ask “What are the essential considerations associated with purchasing a digital asset management system?” (Translation: How do I keep from getting lost once I set out for the land of Digital Asset Management?)  That’s easy too; the Yellow Brick road to DAM is “return on investment”.   This post explores the implications of metadata and taxonomy on ROI.